tldr: Distance: 1,865.9 km Delivery Cost: 45 rupees ($0.70) Modes of transport: Three Time in transit: 32 hours 25 minutes Total time: Two days, 19 hours, 6 minutes
That's pretty good.
"India's per capita income (nominal) was $ 1570 in 2013."
https://en.wikipedia.org/wiki/Income_in_India
So like 30-50 times less than a "western" country. :/
I am very to surprised to see article talking about Shopclues, which is notoriously famous for sending counterfiet items instead of genuine. You could buy pirated Windows or Xbox/PS game DVDs from that site.
The lack of a consistent address system in India is definitely a challenge for a lot of provisioning (my address includes the phrase "Lot where the Cotton Mill was").
e-commerce changed the way people buy things here in remote places in India. They could buy things that was not even in their dreams few years back. E-commerce advertisements cover most front pages of newspapers now. More startups are coming up in logistics space. Amazon, Alibaba etc has started investing here seeing the market potential. Logistics here is a big problem. Since local sellers are feeling the heat, they are doing everything they can to stop e-commerce players.