The gratuitous bit of quantum at the end was irritating. I'd have much preferred it if they said something like "Unrelatedly, a recent quantum physics paper used a phrase which is particularly apt in this context:".
Even the New York Times now has clickbait. Sad.
No mention of ArchiveTeam, which has been slurping down social media into the Internet Archive's Wayback Machine for years now. I sicced the crawlers on some of the yuckier corners of Twitter just the other day. The bad needs to be preserved along with the good, for context.
(Join us! http://archiveteam.org/index.php?title=ArchiveBot)