This is an excellent breakdown of the blended strategy, part Patreon, part Youtube ads, part sales of merchandise on their blog.
There are three things I find pretty interesting about this;
First is that it is a job that didn't exist before the Internet. There are elements of it, and perhaps it might have been a late night television show, but really anybody can make a youtube or twitch channel these days. Whether or not anyone will watch is a completely different story.
The second thing is that this guy has 405K subscribers, you can call those 'viewers' in television lingo that is a pretty small audience (for television shows). And yet he is able to achieve an annual run rate of about $96K/year gross ($3K/month Patreon + $5K/month youtube) So while it would be crazy to try to produce a television show for that, as a one person endeavor it works out.
And the final thing was the percentage of his youtube revenue that is from RED. In his example its about 20% of his ad revenues. I would have expected it to be more although I don't know how Google computes RED revenue. I expect they would at some point adopt something like the ratings/share system that broadcast television has been using for years.
This is an excellent breakdown of the blended strategy, part Patreon, part Youtube ads, part sales of merchandise on their blog.
There are three things I find pretty interesting about this;
First is that it is a job that didn't exist before the Internet. There are elements of it, and perhaps it might have been a late night television show, but really anybody can make a youtube or twitch channel these days. Whether or not anyone will watch is a completely different story.
The second thing is that this guy has 405K subscribers, you can call those 'viewers' in television lingo that is a pretty small audience (for television shows). And yet he is able to achieve an annual run rate of about $96K/year gross ($3K/month Patreon + $5K/month youtube) So while it would be crazy to try to produce a television show for that, as a one person endeavor it works out.
And the final thing was the percentage of his youtube revenue that is from RED. In his example its about 20% of his ad revenues. I would have expected it to be more although I don't know how Google computes RED revenue. I expect they would at some point adopt something like the ratings/share system that broadcast television has been using for years.