In every job I had before moving into coding, I hated something about some piece of software I was using, and for various reasons, I found it impossible to address that thing I hated. So I learned to code. Now when I bump into software I don't like, I can do something about it, or learn to appreciate why it works that way!
Stability, good pay, interesting work. Software is a second career for me, my first one was a lot more sexy but a LOT less stable. I am thriving with the stability of working in software and getting paid quite well for it.
To me, it's less important what I'm working on than who I'm working with, and the people in software have been great so far!
-- solve problems by code.
-- enjoys the culture tech industry provides. e.g.: no 9-5 timings, work from home etc.
-- learning new tech.
Software does what it's told.
The fact that I can work remotely.
I enjoy solving problems with technology. A basic CRUD app can do wonders for many organisations. Its neat to see people's daily life improved with some code I wrote.