Reminds me a lot of the book Never Split the Difference. If you enjoyed this post, I highly recommend that book. It's fantastic and really opened my eyes to all the areas I could improve my ability to relate to other people and negotiate more effectively.
The title of the article is hardly related to the contents.
You have no idea what the other person wants, and don’t think that matters anyway
This point leaves me agog. If this is at all an accurate description of how many people think... I guess that would explain a lot of lousy stuff out in the world.
You want to win the argument more than achieving your goal.
An awful lot of people operate this way. I tend to view it as a mark of immaturity.