Introducing Shopify Email

  • Seems like an extension app rather than a built-in product which I think made alot sense since existing pure-play vendors like Klaviyo have a far superior product. Also, it gives merchants the options to evaluate email marketing tool on a more-even ground since releasing as an app means that it will be reviewed just like others.

  • Does anyone know whether they have built their own mail server or are running this on top of a SendGrid/SES or similar?