The Fall of Trada (2019)

  • I went for an interview there in 2010 and it was the most absurd experience. I walked into a dimly lit open gymnasium with a running track and desks sprawled all over with people working, while voices echoed off the walls. The CEO had a desk with a giant life-sized horse standing over it. The developer who interviewed me was sad. I asked him how it was working there and his response was "they just throw things at me and then leave me alone, we're also digging ourselves out of a hole one developer put us in". Also, no one could really explain what the company did. I declined their offer.

    > I mean, just look across the street at Gnip - another Boulder startup...

    So I had experience consuming their pipeline and Gnip had a real product. Also, the people running Gnip are still in downtown boulder running the Cognizant office. They are very competent.

  • Well-told story.

    I keep waiting for the decline and fall of online advertising, and all it does is keep going up.