> Once Apple noticed a new innovative product that was gaining traction (the Bragi Dash on kickstarter, and possibly before this) they created a best in class product the Apple Air Pods.
Apple Airpods debuted in 2016. The Bragi Dash Kickstarter dates from 2017. Besides which, Apple products are years in the making.
The OP provides no evidence that such an heuristic is used at Apple, and I’ve never seen this “framework” referenced anywhere besides this post.
The framework may have value in of itself, but the connection to Apple is tenuous and unsubstantiated.
OP here have modified the title to remove the confusion and added an explicit note to avoid any misrepresentation.
Something necessary might be something you want to do, but if it has to be done it is important by definition.
Just a reminder to all the product managers and budding executives who will read this: you are not Apple.
You don’t have a world class consumer computer business, mobile device business, entertainment products business, app store business, etc. etc. to fall back on when you decide to do the bare minimum.
The difference between average & bare minimum for you is the difference between going bust vs. holding steady, or the difference between mass layoffs vs. hiring freeze, or the difference between giving raises and not.
Don’t go off thinking you are a maverick tastemaking Steve Jobs who can toss out “do the bare minimum” as some savant-like wisdom.
Is this an official framework Apple actually uses? The article makes it sound this way. If not, this is a bit deceptive even if its true in observation