Pretty wild. May be buying Adjust for a low price here, but the vertical integration of Applovin (a game developer/ad tech platform) owning Adjust (the biggest mobile attribution platform) and its data and all the data of its game developer partners seems... pretty questionable.
Pretty wild. May be buying Adjust for a low price here, but the vertical integration of Applovin (a game developer/ad tech platform) owning Adjust (the biggest mobile attribution platform) and its data and all the data of its game developer partners seems... pretty questionable.