- Trust Token API to verify whether you are a bot or not - Federated Learning of Cohorts (FLoC)
https://www.google.com/amp/s/blog.google/products/ads-commer...
As well as there is plenty of techniques allowing device fingerprinting that Google (might) use.
Does this mean Google wants to track you directly and not allow others to do the same? I heard on Seth Godin podcast, this is cunning move by Google so that advertiser will not know whether ads on google are actually working or not
They want to replace third party cookies by something equivalent.
They have a draft specification : https://wicg.github.io/floc/
I personally agree with what the EFF says. https://www.eff.org/deeplinks/2021/03/googles-floc-terrible-...