Watching a decade ago her TED talk (https://www.ted.com/talks/susan_blackmore_memes_and_temes) was something like a shock for me, as I was unaware of the concept back then.
Even if you don't agree with her conclusions, watching things a different point of view can give you new insights.
I first discovered Susan Blackmore's work last March from this here at HN: NASA's free history e-book collection (nasa.gov)[1]
Scanning this awesome collection of publications I found, Susan Blackmore. “Dangerous Memes; or, What the Pandorans Let Loose” (Cosmos & Culture [2] p297)
The ideas discussed in the essay could not have found me at a better time--2020's COVID disinformation, Fake News, Q and on and on.
I'm not an anthropologist, nor in any way invested in anthropological orthodoxy. I simply find the idea of memetics useful for identifying and describing behaviors and cultural products in new ways. I frequently listen to NPR programs such as WNYC New York's On The Media[3], who make an effort to explicate news media. And yet I feel the explanations are repetitive, contingent and continue to fall short. Memetics simply acts as another perspective in the vein of what Scott E Page calls "Many Model Thinking[4]--a second opinion to a George Lakoff[5] or other perspectives of the _new normal_ in media[6]--just to offer a few examples.
[1]: https://news.ycombinator.com/item?id=22718489
[2]: https://www.nasa.gov/connect/ebooks/hist_culture_cosmos_deta...
[3]: https://www.wnycstudios.org/podcasts/otm
[4]: https://hbr.org/2018/11/why-many-model-thinkers-make-better-...
[5]: https://www.wnycstudios.org/podcasts/otm/segments/keep-subst...
[6]: https://www.wnycstudios.org/podcasts/otm/episodes/on-the-med...
> The memes took a great step forward when they invented writing – and then printing, and then other forms of communication, from railways and ships to fax machines. The important concepts of copy-the-product versus copy-the-instruction are explained. We can now understand how and why the internet has evolved and guess at the direction the memes will push it in.
From the synopsis. Oh boy was that prescient.
I'm also glad we don't have to wait for our memes to arrive by railway, as was seemingly done in the past.
This introduction crystalized a lot of the subject/debates around that time to me: https://core.ac.uk/download/pdf/13108434.pdf
The History of 4chan?
It still makes me a bit sad that the concept of "meme" managed to shift from being an informational analogue of genes to a viral image with goofy text. I'm not sure how that happened, but at this point the ship has sailed.