Nice. They should probably add HTTP headers (X-Robots-Tag) to the list. Cloaking, too.
As I read this, it seems like this is saying that if you are saying that you are posting public pricing information, you should not be hiding that information from search engines.
Seems like it's trying to avoid people (I guess it's targeted toward insurers, if I'm reading the main page correctly) saying that they are transparent about prices but hiding the information so no one sees it.
Please correct me if I'm wrong on this.
They should retroactively penalize hospitals for trying to hide this information as it is clearly against the spirit of the law.
This will be a fun example of legalism v. Hacker ingenuity. Everytime they figure out a specific legal way to write up a trick to hide prices, the folks will find another loophole to hide them.
Honestly. This could be a fun race to the bottom.
Typo in headline?
At least they are keeping up with current technical tricks.
Why are they banning the methods instead of saying how the pricing should be displayed. E.g. why say you cannot have "noindex" instead of saying "the pricing information needs to be in plain-text, human-readable, accessible, indexable..." and so on.