... and what's wrong with them? Likely they misunderstood or mis-clicked.
4% is level with the Lizardman constant, i.e. the threshold of noise in the data:
https://slatestarcodex.com/2013/04/12/noisy-poll-results-and...
The 4% figure is not surprising. My suggestion is everyone go into settings and turn off tracking across the board for every app.
The new ad-tracking method seems like a concession to ad companies, IMO with only a 4% user uptake, apple should have just ripped out any ability to track users in apps and told app developers to deal with it.
96% of people hate ads. 4% miss clicked
You can see why Apple have done this.
a) it’s great PR.
b) it may reduce the quantity of low-quality apps on the App Store
c) most importantly by far, and almost certainly why they went through with it, this will push apps away from making money from Ads, and towards making money from payments, which Apple can then take happily take their 15-30% cut of and profit
As usual, it’s Apple abusing their dominant market position to boost profits. In this case, I don’t mind because it’s a general win for consumer choice, but it’s a symptom of a larger problem.
I thought this setting was per app. Is it 4% across all apps?
I hope it gets to 0%.
Dupe (kind of): https://news.ycombinator.com/item?id=27075180