Wonder if its more than just brand. Eg.https://www.chobachoba.com/direct-from-our-farms/. They ship the ferment and dry the beans, but then it gets shipped to Switzerland to be made into chocolate.
Similarly Belgian chocolate (https://en.wikipedia.org/wiki/Belgian_chocolate) has also developed into a brand.
Good chocolate is made from real ingredients: cocoa, cocoa-butter, sugar, plus real milk if making milk chocolate. The place where it is produced is irrelevant.
Poor chocolate is made by replacing some, if not all, of the real ingredients with cheaper substitutes.
Read the ingredients list on the back of the packet and learn what's in the good stuff and what's in the bad stuff. Then buy accordingly.
The Swiss are good at a lot of things. I suspect it may have something to do with not wasting time, money, and lives on mindless warfare.
Using the best cocoa in the world, the precision of Swiss production, the perfect proportion of ingredients
They were first and then it has become a brand.
There is fantastic chocolate made being elsewhere. Lindt is good, but mass-market, not the benchmark.
I love Taza chocolate from America, for example. The non-conche one. Its crystalline texture is really nice.
(https://www.tazachocolate.com/pages/our-process)