Thanks for the very thoughtful and well written post. I’m not exclusively a Ruby/Rails developer but currently use it daily for work. My opinion is you _may_ be slightly overestimating the “need” for this because there are a lot of resources already in getting started with Rails. However you have a specific angle with whom you want to introduce Rails to - I think if a non-technical founder is savvy/dedicated enough to create/deploy a Rails app they will likely be able to do so with the existing knowledge out there. Not saying you should shy away from this idea, though. Maybe you could focus on a specific “barebones” process for getting an MVP online (heroku, SSR from rails and not a view library(?), maybe a payment integration?) - not totally sure. On the global stage there is likely a larger demand for this but targeting non technical founders seems like a difficult niche to focus on. I honestly have no idea how your target demographic would theoretically choose to allocate their time but I assume the majority of them plan to have a designated tech team/lead at some point.

It seems you are very experienced with Rails and development so is there a reason you are focusing on non-devs opposed to a specific “technical for devs” topic?

Best of luck however you choose to go.