Google results are already bad, ChatGPT will only accelerate the death of the current algorithm.
Check out this discussion https://news.ycombinator.com/item?id=30347719
I was thinking of this issue this morning, I wonder if anyone tried to create a search engine that has weight for content approved by experts and will add more smaller weight based on engagement or other factors. I think Pocket is an example for what I have in mind.
It will definitely require massive resources to make, but it will be the new trusted Google.
I wrote a userscript (with help from ChatGPT) that identifies if comments on HN are written by AI or a human. I based it on https://huggingface.co/openai-detector. Its still a little shabby and only works on HN, but I imagine this is going to be required for general non-specific Internet browsing going forward.
Looks like this: https://i.imgur.com/BTt1DTh.png
There isn't a hard boundary between "content written by an AI" and "content written by a human".
I can say to ChatGPT: "Here are my ideas in point form, write them out as full paragraphs: ..." And ChatGPT will do that for me. So, is that content written by an AI, or content written by a human?
I don't know how Google will determine the difference but I hope the technology is called "Bladerunner" (at least as an internal code name).
Question answering out of a knowledge graph.
Does it matter?
Search engine works on how useful 'knowledge' is for the seeker. One of the parameters is how many others have back linked to the same source - among various other signals.
If AI content is highly cited and was found useful by many others, then I would want it at the top of search result.