I helped create the report, happy to answer questions and collect feedback for future reports.
Also, don’t sleep on the accompanying podcast where RevenueCat CEO, Jacob, and I share a lot more nuance and insights that didn’t make it into the report.
https://subclub.com/episode/hows-your-app-really-doing-the-s...
Turns out less than 2% of downloads convert to subscribers, but the difference in performance between the top and bottom quartile is massive
Come for the figures Stay for the insightful quotes!
Hi! I'm the Chief RevenueCat Shill, aka CEO.
We launched on HN back in 2018 (https://news.ycombinator.com/item?id=17610735), were in YC that same year, and have since helped 20k apps power their subscriptions and in-app purchases.
I held back from releasing something like this for years as I didn't quite think we had the capacity to do it well, but we've reached that point now and I think we've released some aggregate stats on subscription consumer mobile apps the prior to this were only available inside Apple or Google.