> Some Nickelodeon executives were worried, says Konietzko, about backing an animated action show with a female lead character. Conventional TV wisdom has it that girls will watch shows about boys, but boys won't watch shows about girls.
> During test screenings, though, boys said they didn't care that Korra was a girl. They just said she was awesome.
A good quote from the the LoK producers:
> Some Nickelodeon executives were worried, says Konietzko, about backing an animated action show with a female lead character. Conventional TV wisdom has it that girls will watch shows about boys, but boys won't watch shows about girls.
> During test screenings, though, boys said they didn't care that Korra was a girl. They just said she was awesome.
https://www.npr.org/2012/04/13/150566153/airbender-creators-...