> Get rid of half the words on each page, then get rid of half of what’s left. —KRUG’S THIRD LAW OF USABILITY
I don't know. So nowadays I open a typical web page of some framework or cloud service, and what do I see? Stock photos, generous whitespace and inspiring slogans. What does the product do? What problems does it solve? How does one use it? I suddenly have to think really hard to infer that.
I completely ignore the landing pages these days and head right to the documentation.
> Operations of thought are like cavalry charges in a battle — they are strictly limited in number, they require fresh horses, and must only be made at decisive moments. — ANW
I can't help but consider the big picture here.
I get that one is trying to be clever and concise, but "Don't make me think" as a core value really sucks; there ought to be some consideration of "the world you're building" when "don't make me think" is a virtue.
(Compare to e.g. "Don't be evil." Has Google always succeeded at this? Of course not, but it feels as if having it in the background has been valuable.)
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Revolving doors are awful. Except that they, allegedly, save energy.
My gut says that more confirmation studies are needed on the energy savings. I mean yes, they technically keep the building sealed, but they operate like a giant fan, constantly forcing the exchange of indoor and outdoor air. I would expect that they waste energy, not save it.
That was very clear and very well written. I got a hell of a lot out of it. I made sure not to scan in this instance.
To me it was all about understanding the limitations, motivations, understandings, and abilities of our users or audience, and giving them a chance to get what they need with a minimum of fuss (thereby making our site/tool/whatever of maximum utility).
I want to say I’ll read the book now, but I’m not sure if that is true. (I a deliberately eliding a joke about my own satisficety for the sake of you, dear reader. :) ) I will bookmark this page and I expect that I will come back to it. In particular I liked the practical and useful plan for performing tests.