Twitter is still alive? Millions of active Twitter users assured me it'd be dead by now.
Musk/Twitter and Trump are the go-tos for pageviews. It's pitiful how some of the "articles" sites like the Verge cobble together are outdated by the time they reach the promotional cycle, because Musk did a sharp U-turn on whatever decision they're reporting on.
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I assume that many of the stunts are exactly to try to keep awareness and undo some of the other brand damage.