As a consumer all I hear is billions arguing with billions about how they're going to fuck me out of one more dollar this week, then one more next. It's really helping smear any good faith I have with brands to the degree that once again, resentment creeps up a few more percentage points.
Additionally, the new found wars over these 'platform taxes' for these companies tells me a fulcrum was met and hatches are being battened.
Just wait until Amazon starts raising prices on the fly if you shop their site using iOS.