in the mc Donalds movie, at the end one of the founders say that the reason they chose to include Mr Donalds, is because of its name that convey a "USA vibe".
Also, why Apple is called Apple and not Macintosh anymore?
I'm not in marketing, but I think it tells a lot about the importance of a name product/company.
also: https://en.m.wikipedia.org/wiki/Pilsner
I think you should find a name that convey better your product or image of "scientifically based pills that give you nutrients". But bit before the final version of your product/company.
I think actually that for it's even good to change the name during the process, because at first you're going to talk at investors. Which is different than talking to consumers.
on a side note, sci-pills could be a cool name ahah
In my experience, the product name is unbelievably important. Probably in the top five most important things.
But with my products, the name is usually one of the last things I come up with before release. Very often, the right name emerges more or less naturally during development (often from beta testers).
Prior to release, I refer to it with a temporary name for convenience. That name can be literally anything, and doesn't have to be good or descriptive.