You should price based on "what value does this product bring to the customer". For example if the product might increase a particular customer's profit by $1M per year, you should price it at just below $1M (maybe $0.9M?) per year for that particular customer.
You should price based on "what value does this product bring to the customer". For example if the product might increase a particular customer's profit by $1M per year, you should price it at just below $1M (maybe $0.9M?) per year for that particular customer.