> The deal doesn’t mean Apple News will soon be littered with chumboxes — those ad boxes formatted to look like news stories that you see at the bottom of articles (including at The Verge) with low-rent, often ridiculous clickbait headlines. Taboola makes those, and they apparently do quite well. But it also sells “native” ads, which are meant to blend in with surrounding content
> The deal doesn’t mean Apple News will soon be littered with chumboxes — those ad boxes formatted to look like news stories that you see at the bottom of articles (including at The Verge) with low-rent, often ridiculous clickbait headlines. Taboola makes those, and they apparently do quite well. But it also sells “native” ads, which are meant to blend in with surrounding content
Those are even worse!