> At some level, ad attribution is necessary.
My man, let me introduce you to .. well ... all years before 2000-ish. TV ads has no tracking pixels, and radio ads had no utm strings...
Somehow advertisers ... lived?
This is happening because competition amongst browsers is so low. Fund your favorite alternative to solve the problem for good.
Servo would be the most ironic.
I'm not interested. I just block ads altogether. and I never make any exceptions. I don't believe in this model anymore. The advertising industry has lost my complete respect with the things they've pulled in the past and are still doing.
I turned off PPA of course but I don't see ads anyway so there's nothing to attribute.