How do you deal with User Generated Content (UGC) SEO spam?

  • We had a big SEO spam problem with our forum, even with verified email addresses. I guess it is pretty easy to get a gmail address.

    We fixed it by:

    * moderating everyone's first post

    * banning spam accounts liberally

    * only allowing folks with a certain level of karma to post without moderation

    * deleting any spam posts that sneak through, then warning or banning the poster

    I think you need to spend some time managing your UGC.

  • Do you do any moderation at all? Usually some combination of Cloudflare + Akismet + manual review (or LLMs these days) can drastically cut down on spam. Much more expensive than just adding HTML attributes, of course.

    And unmoderated share links should probably be noindex and nofollow anyway, no? Why would you want search engines to crawl that?