My fears leading Product Led Growth

  • Congrats on the progress. Theres never a time or context when you should stop being close to your users and customers. In PLG its more relevant than anywhere since user centricity is a foundational pre-requisite for success.

    When I led all things PLG at Snyk, one of our core growth principles was:

    'Know the User' Be empathetic and curious about our users, their motivations, problems and behaviour.

    If it's an interesting topic for you, I shared more about it in this post: https://www.plg.news/p/product-x-design-collaboration-in