Intelligence Amplification/Augmentation not Artificial Intelligence (IA not AI)
Human Touch at Scale: Enable Customer Intimacy not an Instrumentality
Tap Expertise Like Electricity: Rely on Recon Pull Over Centralized Command
Focus on Learning and Teaching: View Customer Requests as Opportunities Not Costs
Play a Long Game: Focus on Longer Term Possibilities Over Short Term Gains
Play a Fast Game: Act on Good Enough Now Don’t Wait for Perfection or Certainty
Embrace the Possibility of Failure to Prevent it, the Reality of Failure to Learn from It
Act Entrepreneurially and Foster Ecosystems to Create More Value Than You Capture
8 key values