Seems like an obvious thing to do with such a huge database of products/shops. As always with Shopify they also mastered the design and UX. Nice!
...another article about the app. Looks like they're going to try and compete with Etsy, Fab, and Gilt. http://www.ecommerce-platforms.com/articles/shopify-releases...
This looks really nice! Now port it to Android.
That first screenshot looks almost identical to the new iPad app store UI. Mostly the top 'slider'.
What if they went from being a store-builder to being an online mall? I hope that's true! At first glance that sounds like a brilliant idea