Since when 1 million users is not an audience?
mixx is a top 1000 site in Alexa.
Compete measures only American audience.
If mixx is the new pownce, then like pownce, who cares?
Personally, I think that it may keep its niche, like HackerNews. But I doubt it can raise any more money like that.
"Tech. Money. Internet. 25 and under."
Well Alex sounds a bit like a d-bag.
mainstream news is a scale game. if you aren't yahoo news, cnn, drudge, etc...its almost impossible to survive
Mixx has no niche. It's completely bland and generic. There is no single reason why I'd go there over any other site.
Plus, their layout is a mish-mash of content types. It's a jungle.
They've struck some secret sweetheart deals with newspaper companies to get their buttons on sites like CNN. I am assuming they were deals because there's no reason Mixx belongs in the same breath as some of the other sites with buttons on these sites. Mixx has backing from newspaper companies hoping to get in on the social news scene, which probably helped. And it's founders come out of the newspaper advertising scene.