Wow! OK. I'm the author of this book and I have no idea how it ended up there.

Here's the full product: http://copywritingforgeeks.com/

I don't mind that much if ppl just share the pdf, but asking 10$/month for MY product? WTH is that ...

I visited the page, but wanted to read it as a PDF in my preferred reader.

It asked me to login, so I tried to login through Facebook. It's a pdf, so I am not too worried about what it might post.

It asked for permissions to post to access my news, and I was a bit surprised, why would scribd need to access my news? There was no explanation.

So I denied it that access.

At some point it demanded that I sign up for a paid plan that it assured me was just a $10 per month and easy to cancel. There seemed to be no other way to access that file unless I joined their paid plan. If there is such a way, it seems very non-obvious how to do it.

This all so I could download a pdf that it had offered to me in the beginning.

Now maybe it's because I am something of a Facebook newbie, or maybe their facebook app was having problems, or maybe my combination of Chrome settings and extensions broke their app somehow.

Regardless, it seems terrible that scribd demands access to post on my timeline, to read my news, and that I pay to login.

I have flagged this link as spam (sorry sr3d) and though I understand that scribd is a YCombinator alum, I hope more than ever it fails and fails hard. Scribd was and always has been an abomination.

This is fantastic. I studied rhetoric and persuasion in university for a couple years. I think copywriters should too! There are so many old theories that are relevant online. Some of them were covered here.

Thanks for sharing.

I highly recommend the book this is based on, Cialdini's Influence. It's gobsmackingly readable and memorable. And once you've read it you can just use the principles yourself.