As good as his sounds, it might put you in a serious disadvantage during negotiations. Only use this if you are dealing with a very specific personality type known as a nurturer (someone who values personl connections and nurtures them from the start). Otherwise you might not be tken seriously.

It appears we sometimes focus so hard on getting the answers we need, that we forget to take that one step back and make the conversation more pleasant for both parties -- something that would in turn yield better results and better relationships.