The popup that overlays the blog post in this site does not disappear when I hit the 'X'.
Fuck me, right?
This article pointed out that a red button amidst a green palette converted better in one instance, because the red button contrasted starkly. That's also my current theory on how to make an app icon.
For my App Store apps, I choose loud colors that contrast well with other apps in the category. I look at how the icon stands out in searches on iPhone, iPad, and iTunes. I still want a beautiful icon, but my primary concern is whether it pops.
Unfortunately, it's hard to test the theory.
Test after test proves there is consistency to how people respond to color in advertising. As a professional marketer, every time I stray I'm often corrected by later optimization efforts.
Optimism, sincerity, creativity, etc are great.
But what about my organization? The colors should inspire or remind the customer of fear, secrecy and power (not their power, our power).
Hm, "Women’s Favorite Colors"... 0% pink, rose etc. I must say this study IS significantly flawed.
I like how "red" means excitement youthful, bold. Reminds me of RED bull.
Great primer, if this stuff interests you - particularly with regard to utilizing colors to drive CRO etc please go check out http://www.colorvoodoo.com/ which is the original book that got me A/B testing >10 years back - great content -
I'm a man and my favourite set is violet/purple along with red. What the hell does that say about me?
PhantomLobe, you are hell-banned.
Those pop-up 'OMG PLEZ LET US EMAIL U COOL TIPZ' interstitials always let me know how much the site owner knows about marketing and branding.