Ask HN: What books should I read re marketing for my website?

by aurelius83on 7/30/2013, 9:00:23 PM with 4 comments
  • by mindcrimeon 7/30/2013, 9:18:40 PM

    I'm not sure if the fact that it's a game changes anything or not as I don't play in that space myself. But just in terms of marketing in general, some of the essentials include:

    The 22 Immutable Laws of Marketing - Al Ries & Jack Trout

    Positioning - Al Ries & Jack Trout

    Repositioning - Jack Trout (with Steve Rivkin)

    Differentiate or Die - Jack Trout (with Steve Rivkin)

    The Ultimate Marketing Plan - Dan S. Kennedy

    The Ultimate Sales Machine - Chet Holmes

    All Marketers Are Liars - Seth Godin

    The Purple Cow - Seth Godin

  • by krmmalikon 7/30/2013, 9:28:32 PM

    1. Positioning by Al Trout 2. Lean Startup by Eric Ries

    PS - I help startups with marketing so if you need any advice let me know.

    Contact details and bio on my website (see my profile)

  • by cdvonstinkpoton 7/30/2013, 9:03:00 PM

    The Guerilla Marketing series are all good- by Jay Levinson. As is the oldie but goodie 'Permission Marketing' by Seth Godin.

  • by superconductoron 7/30/2013, 9:59:08 PM

    Weird. I've read almost every book listed so far, and I wouldn't recommend any of them for what you're looking to do.

    Most, if not all of these books are strategic. You want tactical. Get a book like "Attention! This Book Will Make You Money" and try out some stuff there.

    And good luck on the app!