Clickable link: http://www.launchly.com
EDIT: Had a quick poke around. Note, I did not look at your previous iteration. This review reads more as a narrative because I am just flicking between tabs to add comments.
It looks good. I must say my personal taste is a little more minimalist and so I find your site a little busy. At the top there are lots of options to choose from. I wonder if you can't cut down on or combine some of those buttons. Oh, I know what those buttons do now, they filter the list. Was a little un-intuitive for me.
Following on from my previous paragraph, why not get rid of all that text starting "Iterative feedback..." in the middle and just have a separate 'about' page? It takes up space between the list and the filters you can apply. Oh, you do, have a separate about page ("What's a Launch?"). Hmm, you need to update screenshots there. Oh, sorry there is a third description of what Launchly is in the footer when I press 'About Launchly'. Maybe all of these disparate descriptions can be combined?
Hmm, when I hover over vote up/down a pop-up appears which disappears before I can move my mouse pointer back over it. Sometimes I can get it to stay and perform an action - mostly I can't.
Additionally, I may be a little slower in this post-lunch state, but it isn't that clear to me at a glance what the site offers. Can I build a site using your tooling? Why do I need you to launch my creation?
Other question raised in my head: Why, for example, is 'Ask HN' not the best place to get feedback and exposure for my site?
Looking at your pricing - seems a little expensive for me. How can I be assured the reviewers are going to give me good feedback? Could I not better spend my USD 40 independently on specific feedback from my site's targeted usergroup?
On the whole, I like the site, it just feels a little disjointed here and there and the message of what you do is a little lost in the clutter.
Interesting idea!
The home page is neat and clean. One thing I noticed: "Launchly Blog" text in tab on mouseover becomes hard to read (dark font on dark tab). It renders differently than the other tabs, so perhaps it's an oversight.
"Iterative feedback & powerful analytics service for new websites" doesn't quite do it for me as a catch-phrase/title. Maybe something like "Founder roundtable for web-app startups."
When clicking through to a site (I looked at Recipe Puppy), You have a Launchly bar at the top while loading the site in a frame. I don't want to get into the debate about loading pages like that, but you do have a broken back button with that bar. I clicked on several links on Recipe Puppy, and the back button was always grayed out (had started in a new window).
Please don't get offended. It is an excellent idea, but I think it needs a bit of work still. The front page especially. You need to place the screenshots higher and be more succinct with your message. What you want me to do first? Provide feedback? Pay to have some unknowns provide feedback for me? Earn karma? Message is not clear.
People will come to you for two things:
(a) Links, yes unfortunatley
(b) Real reviews
You need to mod submissions. You either narrow it to 'applications' or anything websites go. Based on the former I would not list any web sites selling Bollywood or templates.
Go for freemium, free rating and comments, but have some people who are professional to give a professional assessment and charge for tis perhaps on a 50/50 basis.
Building a community is hard work, but most of the times you need ten or twenty very active members to provide the catalyst for growth.
Ask the same question at http://www.cre8asiteforums.com/ also. Here we are all HN groupthinkers you may get some different angles (usability, SEO, community) from some really nice people.
Final question to you, would you pay for a review of launchly.com? If yes what would you consider value for money, if not why not!