Nice video. The ability to last longer for those social platforms is a clear challenge.
Considering the system it builds to ensure retention, I would be curious to see how Snapchat would react to circumvent a loss of traction and on a larger scale of interest. Right now their platform would empty itself by design.
can the bar go any lower? how can we even think a phone app only used by adolescent people will take over social networking for all mankind. I do not know a single person who uses this app and all the audience in this video are teenage girls.
heres the thing about stuff that teenagers like: they only like it for like 1-2 years, and they don't really spend any money on anything either. building a business that appeals to this demographic doesn't seem like a good plan to me.
It might be a bit biased. What do you expect when you call up 1 million followers on Snapchat, then ask them if they like Facebook?