Last time I heard a statistic about this, about 10% of tweets were seen by followers. That means you'd have to tweet 10 times to have a reasonable chance of reaching all of your followers.
Also, not that many people use Twitter. The bounce rate is astronomical, tons of the "users" are bots, and engagement is in decline. In general, it's an echo-chamber. It's where people go to read/respond to established celebrities and journalists.
From experience marketing online, almost no one uses "social media" buttons on websites, especially landing pages.
You might as well have the Twitter option, since it's easy, but email is tried-and-true and should be your primary option.
Last time I heard a statistic about this, about 10% of tweets were seen by followers. That means you'd have to tweet 10 times to have a reasonable chance of reaching all of your followers.
Also, not that many people use Twitter. The bounce rate is astronomical, tons of the "users" are bots, and engagement is in decline. In general, it's an echo-chamber. It's where people go to read/respond to established celebrities and journalists.
From experience marketing online, almost no one uses "social media" buttons on websites, especially landing pages.
You might as well have the Twitter option, since it's easy, but email is tried-and-true and should be your primary option.