Recent Posts

• Is Google's MMM platform Meridian a gift to marketers or another dead end?
  by sbachmanon 2/20/2025, 10:42:52 AM with 0 comments
• Faddom raises $12M to help companies map IT infrastructure wherever it lives
  by sbachmanon 2/21/2024, 3:05:53 PM with 0 comments
• As cloud tech gets pricey, can “hybrid cloud” save the day?
  by sbachmanon 7/19/2023, 12:12:12 PM with 0 comments
• AI or BS? How to tell if a tool uses artificial intelligence
  by sbachmanon 3/30/2023, 12:01:27 PM with 0 comments
• Digital attribution is dead – marketers will need econometrics in 2023
  by sbachmanon 2/23/2023, 11:01:22 AM with 0 comments
• New IT tool for for mapping physical network devices
  by sbachmanon 1/31/2023, 12:38:30 PM with 0 comments
• It's time to fact check the big pandemic trends predictions
  by sbachmanon 1/4/2023, 12:55:46 PM with 0 comments
• 20 years after the birth of sports streaming, here's advertising's future there
  by sbachmanon 12/9/2022, 2:02:36 PM with 0 comments
• How digital marketing is directly contributing to climate change
  by sbachmanon 9/22/2022, 4:35:29 AM with 1 comment
• Application Dependency Mapping: The Complete Guide
  by sbachmanon 8/31/2022, 8:30:33 AM with 0 comments
• When marketing theory meets the real world in a tech startup
  by sbachmanon 7/27/2022, 9:42:42 AM with 0 comments
• Why NFX Invested in Faddom: The Startup Helping Companies Map IT Networks
  by sbachmanon 6/7/2022, 11:55:19 AM with 0 comments
• Crypto influencers getting paid in dollars reveals the industry's sleaziness
  by sbachmanon 5/4/2022, 8:19:12 AM with 0 comments
• Marketers rarely get what they pay for, Gannett ad debacle was just the latest
  by sbachmanon 3/28/2022, 6:47:13 AM with 0 comments
• In 2022, should B2B content marketers focus more on advertising?
  by sbachmanon 1/14/2022, 2:12:45 PM with 0 comments
• Supply chain crisis a reminder of marketing’s forgotten priority – place
  by sbachmanon 11/4/2021, 1:31:25 PM with 0 comments
• The myths and realities of using brand purpose in marketing
  by sbachmanon 10/12/2021, 11:41:40 AM with 0 comments
• Professional certifications, not universities, are the future of marketing
  by sbachmanon 9/27/2021, 7:03:25 AM with 0 comments
• The Taliban’s new three-pronged PR strategy is a temporary ruse
  by sbachmanon 8/30/2021, 8:49:07 AM with 1 comment
• Euro 2020’s two biggest lessons for marketers and media planners
  by sbachmanon 7/12/2021, 4:05:47 PM with 0 comments
• As m-commerce takes the world contactless, should agencies follow suit?
  by sbachmanon 6/24/2021, 3:13:25 PM with 0 comments
• Snap should abandon Spectacles but keep augmented reality
  by sbachmanon 5/25/2021, 12:14:28 PM with 0 comments
• A look at Burger King's sales performance after those controversial ad campaigns
  by sbachmanon 4/14/2021, 10:42:43 AM with 0 comments
• A new vegan cheese OOH ad shows the importance of brand equity
  by sbachmanon 3/11/2021, 1:16:32 PM with 0 comments
• The right and wrong ways that marketers can use Clubhouse
  by sbachmanon 2/17/2021, 2:20:35 PM with 0 comments
• How Israel launched a world-leading Covid-19 vaccination campaign
  by sbachmanon 1/12/2021, 12:44:18 PM with 0 comments
• 2020’s surprising top three marketing trends (TV is up, smartphones are down)
  by sbachmanon 12/15/2020, 1:31:56 PM with 0 comments
• How President Biden might change social media regulation
  by sbachmanon 11/11/2020, 5:49:01 PM with 0 comments
• Only existing market leaders are benefiting from coronavirus lockdowns
  by sbachmanon 10/5/2020, 12:21:38 PM with 5 comments
• Ad Fraud on LinkedIn
  by sbachmanon 9/8/2020, 11:44:54 AM with 55 comments
• How to give memorable presentations at virtual business events
  by sbachmanon 9/1/2020, 3:46:13 PM with 0 comments
• How marketers can 'speak CFO' to survive the recession
  by sbachmanon 8/4/2020, 8:45:07 AM with 0 comments
• Why this Facebook advertising boycott is different
  by sbachmanon 7/8/2020, 11:46:01 AM with 0 comments
• The coronavirus will not “change marketing forever”
  by sbachmanon 6/2/2020, 12:19:21 PM with 0 comments
• Companies Can Truly Help the World
  by sbachmanon 4/17/2020, 7:40:36 PM with 0 comments
• The Coronavirus Business Hall of Shame
  by sbachmanon 4/6/2020, 8:43:43 AM with 0 comments
• Marketing Events in the Time of Coronavirus
  by sbachmanon 3/17/2020, 1:18:52 PM with 0 comments
• On International Women's Day, most company ads are hypocritical
  by sbachmanon 3/8/2020, 5:29:29 PM with 0 comments
• Digital accessibility might be 2020's most important marketing trend
  by sbachmanon 3/3/2020, 2:02:09 PM with 0 comments
• Brandless was a brand – just a bad one
  by sbachmanon 2/18/2020, 8:28:18 PM with 0 comments
• The blurring boundaries between native ads and editorial
  by sbachmanon 2/4/2020, 3:20:21 PM with 0 comments
• Personalisation will be 2020's most overhyped marketing practice
  by sbachmanon 1/21/2020, 5:15:39 PM with 0 comments
• Your company is “harder to get into than Harvard”? So is Walmart
  by sbachmanon 1/21/2020, 5:11:18 PM with 0 comments
• Detectors, jammers and cyber-attackers: the rise of anti-drone tech
  by sbachmanon 12/13/2019, 2:56:25 PM with 0 comments
• Who got 2019's marketing predictions right – and absolutely wrong?
  by sbachmanon 12/10/2019, 5:34:11 PM with 0 comments
• WeWork shows that real profit still matters more than 'growth'
  by sbachmanon 11/26/2019, 1:58:53 PM with 0 comments
• Journalism Can Survive and Thrive
  by sbachmanon 11/12/2019, 9:41:37 AM with 0 comments
• Advertising technology has not led to a golden age of advertising effectiveness
  by sbachmanon 10/16/2019, 8:14:08 AM with 0 comments